Kodak no longer sponsor at Epcot pavilion

by Leah Zanolla
Sep 10, 2010

As previously reported on our blog, Kodak has officially pulled its sponsorship from the Imagination! pavilion in Walt Disney World's Epcot. This pavilion is home to the attraction "Journey Into Imagination with Figment" and the "ImageWorks" interactive play area. No reasons from either company were provided as to the reason for this change. Kodak has also stepped down from its role as sponsor of the theater that is currently housing "Captain EO" in Tomorrowland at Disneyland.

Disney says the only noticeable changes to guests will be the removal of Kodak signs from these areas. Behind the scenes, several employees in the pavilion were contracted through Kodak and they will be given the chance to apply for other Walt Disney World jobs.

The film and camera company has been partnered with the Disney company since Disneyland opened in 1955 and this partnership is still in place. Kodak will remain the sponsor of "Mickey's PhilharMagic" in the Magic Kingdom and continue selling Kodak products in the parks. The popular "Kodak Picture Spots" will also remain in place throughout both resorts.

Spokesmen for both Disney and Kodak have released statements regarding the changes. "Our alliance partnerships are ever-changing, and this adjustment reflects the dynamic nature of the sponsorship business," Disney World spokesman Zoraya Suarez said.

"We continue to have a positive, productive relationship with Disney, and we are discussing possible future collaborations," Kodak spokesman David Lanzillo said.

• News Source
• Subscribe to receive DIS Updates and News by email!
• News Feed
• Last Updated: Oct 19, 2014 - 9:25:27 AM

• Club 33 members upset about more changes to benefits
  Club 33 members are upset about increased annual dues and decreased benefits.
• New Anaheim transportation hub to open next month
  A new Anaheim transportation hub is scheduled to open in early December.
• Last surviving child of Knott's founder dies
  Marion Knott, youngest daughter of Knott's Berry Farm founders Walter and Cordelia Knott, passed away recently at age 92.
• Knott's Berry Farm announces new 4-D attraction
  Knott's Berry Farm has announced Voyage of the Iron Reef, a new interactive ride set to open Spring 2015.
• Superheroes take over the inaugural Avengers half marathon
  Runners dressed in costume for the inaugural running of the Avengers Superheroes Half Marathon this weekend in Anaheim.